How to Do Viral Marketing Effectively

Viral marketing, at its core, is content that has such an effect on people that they are compelled to share it with their peers. There are several variations of viral phenomena and a bunch of different techniques you can use, but that's the common theme.

What you probably don't know is that there are two separate yet vital parts to the process of going viral. First is actually making something. That something can be almost any form of shared media on the Internet, whether it's a vlog, tweet, picture, funny video, song, gif, etc. Building something is incredibly important, but you need to know that you're not just building anything. You're building stuff that lends itself to being shared to and by people you've never met. So, you need to work backwards from how you'd normally make something. First determine who is going to share it and why, and then make your content with that person in mind.

The other aspect of going viral that many people don't consider is distribution. This is getting your content in front of people who might care about it. It's pointless to just make it, post it, and hope people see it. This ties back into making the content. First figure out your audience, and try to figure out where they find new stuff.

So back to the point of this, how do you do viral marketing? Learning how to go viral is all about creating and distributing good content that people care about and actually want to share with their peers. The most important thing to remember when trying to go viral is that technology doesn't make your content go viral, it's people.

Yes, that may sound like an oversimplification, but that's really what it boils down to in the end. If you're going to go viral you need to be sure you understand those two main points and execute on them well: create content that affects people in some way, whether its confusion, anger, controversy, humor, etc, and then get it to those people by distributing it to them where they find new content.

Pet Whale - About the Author:

Pet Whale labs is a viral marketing company based out of New York City.

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